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You probably have already heard about home staging techniques, which consist of presenting your home in a way that attracts a wider audience and therefore sells the house before. Surely you’re thinking that sounds great, but maybe you’re not really convinced that home staging really works.
There are many statistics abroad where there has been working on the concept of home staging for longer. For example in France, the company aveo (a network of home staging agencies) conducted a study and we would like to present the most important conclusions.
[pie_chart_with_icon title_tag=”h4″ icon=”fa-rocket” icon_size=”fa-3x” percent=”25″ active_color=”#5dc6b0″ noactive_color=”#d8d8d8″ line_width=”10″ text=”25% of houses are sold using home staging” icon_color=”#b39964″ title=”in less than 10 days”]
[pie_chart_with_icon title_tag=”h4″ icon=”fa-trophy” icon_size=”fa-3x” percent=”60″ active_color=”#5dc6b0″ noactive_color=”#d8d8d8″ line_width=”10″ text=”60% of houses are sold using home staging” icon_color=”#b39964″ title=”in less than 30 days”]
[pie_chart_with_icon title_tag=”h4″ icon=”fa-check” icon_size=”fa-3x” percent=”90″ active_color=”#5dc6b0″ noactive_color=”#d8d8d8″ line_width=”10″ text=”90% of houses are sold using home staging” icon_color=”#b39964″ title=”in less than 60 days”]
2011. – Study of 140 days in the term of sale of properties with and without Home Staging.
[counter type=”zero” box=”no” position=”center” font_weight=”500″ text_font_weight=”400″ text_transform=”uppercase” separator=”yes” digit=”130″ font_size=”60″ text=”DAYS WITHOUT HOME STAGING” separator_color=”#b39964″]
[counter type=”zero” box=”no” position=”center” font_weight=”500″ text_font_weight=”400″ text_transform=”uppercase” separator=”yes” digit=”35″ font_size=”60″ text=”DAYS WITH HOME STAGING” separator_color=”#b39964″]
If we compare the sale of homes with and without home staging services, the numbers impress. It has lowered the term of sale of 130 days on average without home staging, to 35 days on average with home staging. Of course they are shocking numbers that clearly show the positive effect of home staging.
If the house has gone through a process of home staging, the sale will occur without lowering the final price: with home staging the average rate is 3.16% versus 8.7% – the national average in France.
This is logical, because if the home is sold 4 times faster, it will not be necessary to progressively lower the price. In addition, if the house is in good condition and does not need many arrangements, the buyer will have less options to negotiate the price. A small investment in home staging will be very profitable.
The home staging effect: sells nearly 4 times faster
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Not surprisingly, with these success figures, the home staging sector is a growing sector. A couple of years ago no one had heard the word home staging. Even his translation into Spanish “la casa puesta en escena” doesn’t sound like anything. But in the last years everything changed a lot. It is true that if you ask in the street, there are still many people who do not know the techniques of home staging and who do not know that they can help sell your house, but instead, the real estate world have already begun to adapt these techniques . Real estate websites are frequently posting articles with home staging tips. In addition the media (radio and television) and the press are interested and are publishing more and more articles related to the subject in Latin America.
